The Importance of Good Signage
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Think this sign generates much business for the roofing & siding company it’s advertising?

(I blurred the phone number at the bottom, not like it was all that legible before though.)

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This entry was posted on Tuesday, August 26th, 2008 at 1:49 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The Importance of Good Signage”

  1. Paul Monaco Says:
    August 29th, 2008 at 8:33 am

    I sometimes wonder if it’s only designers that care about asthetics. I do a lot of the marketing materials at my job. I’m not a graphics person per se but I do like to play with photoshop and quark. I like to think I do a reasonably good job. What gets me is when I’m on vacation they simply hand draw a flier and pass it along to our customers not giving it a second thought. Makes it hard for me sometimes to put the extra effort it but of course I do.

    I guess the point I was trying to make is that often those involved in the nuts and bolts of running a business don’t see subtle hard to quantify returns on proper marketing tequnique and signage.

    The sad part about your photo is that the cost of that white board would have financed a set of nice looking, custom printed yard signs.

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